Think Gen Z owns social media? Millennials are still active, still spending, and still worth a real strategy.
As digital marketing continues to chase the elusive preferences of Generation Z, a lucrative and highly active demographic…
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AI Visibility Is a PESO Model Problem and You Are Closer Than You Think
The rapid integration of Large Language Models (LLMs) into the primary search experience has fundamentally altered the landscape…
AI Visibility Is a PESO Model Problem and You Are Closer Than You Think
The rapid integration of generative artificial intelligence into search engines and consumer decision-making has fundamentally altered the digital…
Journalists Are Facing Federal Subpoenas. Why PR Pros Have More at Stake Than They Think
The United States Department of Justice has initiated an unprecedented legal maneuver by issuing grand jury subpoenas to…
Americans Ask AI for Health Care; Hospitals Think the Answer is More Chatbots
The burgeoning integration of artificial intelligence into healthcare systems is sparking both enthusiasm for innovation and significant ethical…
Americans Ask AI for Health Care, Hospitals Think the Answer is More Chatbots
As artificial intelligence continues its rapid integration into various sectors, the healthcare industry is at a critical juncture,…
